ALPHA Virtual Peer Advisory


    An Exclusive Invitation
    to Elevate Your Business Presence







  • Helping Middle-Market Founder/Owner Entrepreneurs
    master the Company Lifecycle, leading/managing change and solving problems
    for growth, scale or exit-transition

    The Alpha Peer Group is an exclusive by invitation only collaboration, created to empower Middle-Market Founder/Owner Entrepreneurs.

    If this is YOU, then you’re likely to be facing more challenges than most other businesses. You can appreciate the 'DNA' of an entrepreneur is sacrifice, commitment, vision and values well beyond that of a traditional 'MD' or 'CEO' business.

    Alpha Peer Advisory supports ambitious, progressive business owners, like yourself with a highly focused forum to achieve whatever your ambitions, growth, scale or exit transition.

    Radio Interview with John and Graeme

    • 10% revenue growth after one year.
    • 25% average EBITDA increase after first year. 
    • Top quartile 43% growth in EBITDA after one year.

    Data demonstrating business results from using Company Lifecycle Methodology.

    Accelerating Leadership/Management in Highly Ambitious Middle-Market Business

    Chemistry and ambition form the essential bases to creating our small dynamic groups. Joining criteria is straightforward - highly committed Founder/Owner Entrepreneurs of profitable businesses looking to improve leadership skills, share ideas and solve problems.

  • ALPHA Virtual Peer Advisory Overview

    • 1 Intake + Mid-Year Meeting
      8 intensive
       morning meetings per year (90min)
    • 1 Discovery Meeting one-to-one coaching sessions with a successful  Founder/Owner Entrepreneur (built/sold a business).
    • Up to 4 Professional Advisor Sessions. 
    • Access to an exclusive community and resources of Founder /Owner Entrepreneurs business that who face similar
      problems, issues and opportunities.
    • Additional support 1:1 coaching (optional/additional investment)
    • Combination of onsite/virtual (with the same benefits). 

    Designed for the challenges of Owner/Entrepreneurs

    How ALPHA Virtual Works

    Exclusive and confidential peer advisory group

    • Master Company Lifecycle, leading/managing change and problem solving with an exclusive group
      of  12-14 Founder/Owner Entrepreneurs.
    • Invitation by chemistry, commitment, ambition, dynamic and Company Lifecycle stage.
    Short, Intensive Tailored Meetings
    • Alternating agenda between core 'mastery' work and flexible member driven activities.
    • Clear outcomes - practical, action planning and implementing back in business.
    Professional Advisor Sessions
    • Receive expert support/problem solving in specific areas of the key 'three pillars' (building business value).
    • Be introduced to a network of high quality, collaborative professional advisors.

    'Buddy System' Support

    • Get paired with another group member for support in between meetings.
    • Activate new ideas for business growth and personal development.

    Exclusive network and community

    • Join a community of likeminded Founder/Owner Entrepreneurs.
    • Receive added value and support outside of meetings.

    1:1 Founder/Owner Mindset Coaching (optional)

    • Receive one-to-one coaching from an entrepreneur who has successfully built and sold a business.

  • Professional Advisor Session

    If you intend to build a business with true value it requires high quality support.


    Meetings are flexibly structured to address the key *'three pillars' of business value - Business Value Growth,
    Business Value Transfer and Owner Life and Legacy. The
    Professional Advisor Session is designed to help you solve
    problems, deliver opportunities and manage change in specific 'pillar' of focus.
    You will also have the opportunity to
    learn more outside of the peer group from a collaborative network of professional advisors.

    I. Business Value Growth

    • Innovation/Developing new products 
    • Management and leadership 
    • Efficiency and Production 
    • Financial Accounting 
    • Business Growth 
    • Marketing 
    • Exporting 

    II. Business Value Transfer

    • Tax/NI law and Payment 
    • Asset Management 
    • Workplace Pension 
    • Capital Investment 
    • Employment Law 
    • Health and Safety 
    • Legal Issues 
    • Regulations 
    • M&A

    III. Owner Life and Legacy

    • Individual Goals 
    • Family Goals 
    • Guiding Values 
    • Corporate Social Responsibility (CSR)
    • Contunuing Legacyu 
    • Wealth Management 
    • Retirement Planning


    *Exit-Planning Exchange Global (XPX)

  • ALPHA Virtual Peer Advisory Facilitators

    Facilitator of Company Lifecycle and Leadership/Management
    John Grisby (FHEA CMBE CMgrMI MA)

    I facilitate building capacity/capability in privately owned business and Private Equity portfolio companies using the Company Lifecycle Methodology - ranked #3 by Inc. Magazine (USA) as all time 'best in class' methodology for business growth and change. I really understand the difficult challanges Founder/Owner Entrepreneurs face having worked with diverse companies, such as a seventh generation UK family owed business (£20M Turnover) and US fast growth company ($50M turnover). As a Prof of Practice I've developed SME growth programmes for the EU/UK/SEMLEP which include, Innovation Bridge, ICT Escalator and Post-Covid-19 Business Continuity and Micro Knowledge Exchange Partnership (MKE). I'm Founder of XPX London Chapter, part of XPX Global (USA), an association of professional advisors who work collaboratively to
    help owners build valuable businesses and assist them in preparing and executing a successful transition.

    Listen to John's podcast

    Founder/Owner, Entrepreneur and Coach
    Graeme Godfrey (School of Life and Hard Knocks Summa Cum Laude)

    I successfully built and sold my own business in 2015 and have experience with many of the challenges faced by business owners. I now work as a top level coach, helping businesses to grow and succeed by untangling damaging issues, be they relationship, business, exit planning or other and help create winning strategies for peak performance in life and business.




    Listen to Graeme's podcast

  • Entrepreneurial Mastery | Company Lifecycle | Lead/Manage Change | Solve Problems




  • ALPHA Advisory versus Traditional Peer Advisor/Mastermind Groups

    ALPHA Peer Advisory

    • Exclusively Founder/Owner Entrepreneurs as peers. 
    • Focus on mastering Company Lifecycle, leading/managing change and problem solving to achieve growth, scale or exit-transition.  
    • Chaired by both a certified Company Lifecycle facilitator and successful Founder /Owner Entrepreneur (built/sold a business).
    • Professional Advisor Session for specific support/problem solving in the key 'three pillars' of building business value. 
    • Flexibly structured agenda tailored to group. interest, alternative between core agenda and working topics.
    • Group tailored to Company Lifecycle stage and 'chemistry'.
    • ROI measured for each meeting and yearly basis.  
    • One-to-one coaching from a successful Founder/Owner Entrepreneur (built/sold a business).
    • 'Buddy System' support in and between meetings.
    • Access to a network of collaborative professional advisors.
    • Investment under £7,000 per year.

    Traditional/Mastermind Peer Groups

    • Mixed group of CEO, MD and Founder/Owner.
    • Focus on personal/role development and business growth.
    • Chaired by an expired executive, CEO or MD.
    • Professional speakers provide motivation and advise. 
    • Standard franchised model for all groups - 'one size fits all'.
    • General meeting framework and learning model.
    • Groups formed by 'chemistry'. 
    • One-to-one executive coaching. 
    • Investment between £10K and £20K year.