• Managing Partner

    Professor of Practice and leadership expert integrating academic/theory with real-world application to solve difficult problems and achieve results. John has extensive experience in diverse global business, corporate, economic, linguistic and cultural contexts.

    John Grisby FHEA CMBE CMgrMI MA

    John is both a Professor of Practice and Managing Partner at Grey Matter Global Ltd., a leadership strategy consultancy for the fourth industrial revolution. He helps accelerate middle-market business owners accelerate their leadership and management from pre-digital age skills '3.0' to digital age '4.0'. John is an expert integrating unified science and academic/theory with real-world application to solve difficult problems and achieve results.

    Certified to Teach, Facilitate and Deliver Company Lifecycle Methodology

    HE Fellow

    Chartered Member
    (CMgr MCMI)

    Certified Management
    & Business Educator

    Leadership Performance

    Executive Coaching in Performance, EMCC Senior Practitioner Accreditation & Post Grad

    Certification from The University of Strathclyde, The School of Coaching (UK).

    Authorized by Myles Downey (acknowledged authority on Performance, Coaching and Leadership) to teach and facilitate the delivery of Leader-Manager-Coach and the development of leadership performance coaching skills.

    Comprehensive Change Methodology

    Business Lifecycle Diagnostic and Team Integration Phases 1 and 2 Certificate,
    Adizes Institute (USA)

    Certified in the foundational theory, methods and concepts of the Adizes Methodology. Certified to deliver and teach the Diagnostic Workshop, which includes; the implementation of change, impact teams and processes to realign an enterprise.

    Middle-Market Companies (E2 Adizes Company Lifecycle Certified)

    John understands the difficult challanges Founder/Owners face having worked with companies such as a seventh generation UK family owed business (£20M Turnover) and US fast growth company ($50M turnover). He facilitates building capacity/capability in privately owned business and Private Equity portfolio companies using the Company Lifecycle Methodology - ranked #3 by Inc. Magazine (USA) as all time 'best in class' methodology for business growth and change. As a Prof of Practice he has developed SME growth programmes (virtual/onsite) for the EU/UK/SEMLEP, which include, Innovation Bridge, ICT Escalator, ALPHAS Growth, Post-Covid-19 Business Continuity and Micro Knowledge Exchange Partnership (MKE). He is the Founder of XPX London Chapter, part of XPX Global (USA) an association of professional advisors who work collaboratively to help owners build valuable businesses and assist them in preparing and executing a successful transition.

    Professor of Practice (Fellow HEA)

    John is a Professor of Practice Management at the University of Bedfordshire Business School. His works at faculty executive level with the Dean and Associate Dean to deliver the business school’s Employability and Enterprise and Practice-based strategy (UK/Europe/Middle East). His multi-faceted role combines advisory, consultancy, development, design, and deliver on a broad range of projects which include; Business School Impact System, Small Business Charter, Innovation Bridge, ICT Escalator, Innovation & Enterprise, Executive MBA UK/Oman (Part-Time), Executive Education and guest lectures.

    Corporate Leadership Strategy, Development and Performance (Executive Coach EMCC Senior Practitioner)

    His expertise in Executive Coaching for Performance was developed as a member of Faculty at The School of Coaching founded by Myles Downey a pioneer in executive and corporate performance coaching industry. As Faculty/Consultant/Coach he led Open Programmes and was responsible for consulting, designing and delivering leadership performance programmes in companies including; Sky, NFU Mutual, National Grid, British Gas, Freshfields, NHS East of England and Lloyds TSB.








    Clarity is Power in 4IR
    (the Fourth Industrial Revolution)








  • Industry & Business 4.0


    We partner with private and public sector clients to design transformational learning experiences that prepare and shift leadership mindset to make complexity clear and solve difficult problems. Our extensive background working in global markets gives unique insights to critical issues, leaders face on multiple levels.


    Corporate 4.0

    Sports 4.0

    Middle Market 4.0

  • Purpose

    The Fourth Industrial Revolution (4.0)

    Each of the three industrial revolutions has caused different demands on management and leadership. We are now entering a fourth industrial revolution where business leaders need skills to match the environment. What worked before will need to be different from what’s coming in the age of ‘Digital’, ‘Complexity’ and ‘Problematic’.

    Business leaders in the first three industrial revolutions relied on physical instinct, tactical knowledge and technological innovation to solve problems. In the fourth industrial revolution accelerated change and complexity mean a leader will also have to rely on adaptive and cognitive abilities I.e. ‘Digital Mindset’.

    These abilities are not well recognized yet in organisations or leadership but will make the difference between effectiveness, success and failure.

  • Leadership 4.0


    Activate and Develop Leadership Capacity/Capability

    Make Sense of Complexity | Lead/Manage Through Change | Solve Difficult Problems

    Being an effective leader is now a life-long process and continual personal development is crucial.

    The *World Economic Forum describes the Fourth Industrial Revolution as the 'perfect storm', resulting in significant change, transformation, disruption and impact. By 2020 (and beyond) every industry and sector will require new and

    improved leadership skill sets:

    1. Active learning 
    2. Creative thinking
    3. Critical Thinking/Analysis/Sensemaking
    4. Complex Problem Solving/Problem definition
    5. Leadership and Social Influence 
    6. Emotional Intelligence 
    7. Judgement and Decision Making  
    8. People Management 
    9. Cognitive Flexibility 

    *World Economic Forum - The Future of Jobs Report (2018)

    To learn these skills requires continual practice and rich interaction solving real problems. Leaders who come to us are highly skilled, accomplished and recognised in their role/sector. Typically they are looking for premium services to build capacity and improve capability at critical points in leadership execution and journey. We offer premium services focused on delivering results, which benefits include:

    • Ability to clearly understand complex situations and develop sustainable strategies.
    • Making and taking the right decisions to implement and deliver critical agendas.
    • Developing/activating and leverage capacities/capabilities to effectively lead in a 'digital world'.
    • Becoming an 'adaptive' bottom line problem solver.  
    • Transforming self, teams and others. 
    • Increasing the significant value of role as a leader (financial, performance, skill, development and visibility).
  • Approach and Framework

    We use comprehensive, functional methodologies that can be applied cross-culturally, industry and geography. Solutions are carefully selected and designed in context to align human, technological and organisational components in one clear direction.

    I. Holistic (Diagnostic and Assessment)

    We first look at the leader in context - to better understand the problems they face - role, sector and industry. We do this by conducting diagnostics/assessments to analyse ‘reality/current state’. This helps us see the gaps, problems, blind spots, problems, white spaces, that have an impact on effective leadership. This process allows us to recommendations, advise, develop and design appropriate capacity/capability solutions.

    II. Theory Informed/Practice Lead

    We practice ethnography and take the latest research in human sciences that informs leadership practice and how it impacts in the real world. Our careful selection criteria require research to build on existing evidence/methodology, be widely applicable and relevant to shaping the future. Subject areas include; social sciences, business, economics, evolutionary biology, neuroscience, psychology, social science, anthropology, human behaviour and adult development.

    III. Practice Lead Methodology

    01. First Principles is the act of boiling a process down to the fundamental parts and building on the natural foundation 'truth'. Applying this type of thinking rigorously emphasises the scientific understanding of humans, problems, complexity and leadership in their evolutionary context.

    02. 'Best in Class'
    The highest current performance level in the industry, used as a standard or benchmark to be equalled or exceeded.


    03 Evidence-Based
    The best available practitioner expertise, research, assessment, and diagnosis. Evidence-based methodologies are aligned with resources in a manner that is compatible with an organisation’s characteristics, state, needs, values, preferences and context.

    IV. Design and Delivery Principles

    Blended Learning/'70-20-10'. Combining traditional and innovative ways professionals effectively learn and develop - highly focused on practice in the role, organisational and sector context.

    V. Real World Integration/Implementation

    Our methodology and solutions have been fully integrated commercially applied for over five decades on a global scale in the most complex and volatile socio-cultural-economic conditions.

    • Geopolitical: South African Democratic Transition and Israel/Palestine Peace Process.
    • Sport: South African Springbok Rugby, USA Olympic Track & Field, American Professional Football (NFL) and American Youth Soccer Academy. 
    • Business: Southwest Airlines. Whole Foods, QIWI Plc (Russia), YPO, Thompson Group (Reuters/ Learning), CFR Risk Management & Insurance Services, Henco Global, Gava Capital, Criotec, Nutec Group and FRISA.