Middle Market 4.0

    (the Fourth Industrial Revolution)






    Accelerating leadership/management practice to solve problems in
    in growth, scale, exit-transition, +EBITDA and value creation

  • Grey Matter Global is a leadership 4.0 strategy
    consultancy and thinking partner for progressive 
    leaders and companies.

    We help middle-market leaders accelerate leadership/
    management practice to achieve sustainable results -
    reducing failure to cope with '4.0' environments of
    complexity, change and problems. 

  • Purpose



    90% of all business improvement solutions in the market focus on the future - financial revenue/investment, teaching/changing behaviour, vision, mission and values. They also lack customisation and treat all businesses as equal. 


    All solutions and businesses are not equal. Each has a different level of priority depending on the company lifecycle stage (i.e. fast growth, stagnant/plateau or disintegration/turnaround).


    We consider the Company Lifecycle stage the most important. It’s about the ‘bottom line’, pragmatic ‘here’ and ‘now’, which is why we only focus on accelerating leadership capacity/capability in 2 specialist areas 


    1. Leading/Managing through Change: the fundamentals, principles and practices for managing and controlling change. 


    2. Solving Problems/Delivery Opportunities: embedding ‘best in class’ methodology for implementing decisions  successfully to grow, scale and exit-transition. 


    These 2 areas are the basis for all business improvement.


    We are experts in these areas and our purpose is to help leaders in the middle market achieve results whatever you goal - growth, scale or exit-transition.



    *WEF Future of Jobs Report 2020



  • Identify your Company Lifecycle Position

    Assess your current health and potential to growth, scale or exit transition


  • ALPHA Project 4.0

    Designed to accelerate leadership/management practice
    in highly ambitious middle-market business

  • Different ranges for different results

  • Next Generation Middle Market Leadership

    ALPHA Project 4.0 (Spring 2023)

    The pathway to accelerating next generation middle market business

    EBITA | Growth | Value Creation

  • Meet Your Prof of Practice


    John Grisby FHEA CMBE CMgrMI MA

    John is a 'hybrid' Professor of Practice (academia) and Managing Partner at Grey Matter Global Ltd (private sector). He helps prepare/shift middle-market business leaders from pre-digital age skills '3.0' to digital age '4.0'. He is an expert integrating academic/theory with real-world application to achieve results.


    CEO (SME Performance/Development Sector)
    We are very fortunate when we met John who shares our passion and values. He has a track record in coaching people to high standards of capability and performance. For us an extremely fortunate chance encounter.
    CEO/Founder (MD Business Growth Sector)
    John inspires leaders to be the best they can be. He recently did a four-hour presentation as our speaker on how leader-manager-coach approach enhances role and business performance. The learning was profound and his execution outstanding, it had humour and authority. I feel very happy to recommend him as a speaker, a coach and facilitator.
    MD (Next Generation Talent Forum)
    John was able to take a complex subject and deliver a creative and interactive session which received some of the best feedback yet. I look forward to working in the future.
    Sales Director (MD Development and Education)
    John uses his unique ability vast experience to define his approach and help top-level leadership and management to hone their skills. Having someone like him to clarify both business and personal objectives, something that it is easy to lose sight of in the hustle and bustle of daily work, leads to greater focus and better, more satisfying, results.


  • Strategic Partners

    Corporate LifeCyclesMD LLC

  • Connect With Us